Strategic Analysis: How are your customers searching for your product? What is your competition doing to reach them? Which search engines or other promotional options will best meet your needs?

Situational Analysis: How is the site currently ranking? What are the areas for improvement? Avoid reworking areas of strength.

Site Analysis: Are there broken links, poor coding practices, or other design elements which must be fixed?

Site Optimization: Search engines have gained significant sophistication in recent years. Simplistic positioning tricks no longer work, and can result in the exclusion of your site from important engines. A thoughtful, organized approach to content presentation is the best bet for solid search engine rankings.

Search Engine Submission: Periodic manual submission to major search engines, as well as automated submission to regional or minor engines.

Pay Per Click Administration: Monitoring and maintenance of PPC campaign.

Ranking Follow-Up: Promotional strategies should be measured against search engine rankings on a periodic basis.